Jivox 4.0 has arrived
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Bangalore: Bangalore based Jivox, the country’s number one self-service, online video advertising company, has announced the general availability of Jivox 4.0, the next major release of its popular online video advertising platform.
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Jivox 4.0 delivers click-to-action interactivity features that encourage viewers to take action without leaving a video; a first-of-its-kind Video Engagement Score that assigns a value to those interactions compared with other ads running on the Jivox Publisher Network; and new in-depth reporting dashboards providing information on campaign performance over time, comparative scoring, trend information and other detailed data on key performance metrics.
"Online Video Advertising's strength has been its ability to engage the audience in a cost-effective manner compared to TV commercials. With this release we enable our customers to engage users in ways beyond views and clicks and provide tools to measure video ads' true effectiveness.
“Traditional measurement metrics derived from usage with banner advertisements do not bring forth the power of online video's ability to engage," said Naren Nachiappan, Managing Director India of Jivox.
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