Jivox adds features to online ad platform

Jivox announced a number of new features to its online video advertising platform making it even easier to use, including quickStart video ad creation templates and a publisher portal. These new features reflect months of user feedback, partner feedback and were the most requested product enhancements by Jivox customers, says a release.

The new features of the Jivox video advertising platform include:

QuickStart Ad Creator: A new template-based approach enables users to create professional-looking online video ads in just a few minutes by simply completing a series of prompts for text and logos.

Publisher portal: The Jivox publisher portal enables publishers' sales and ad operations teams to access and manage their advertiser accounts, enter insertion orders, set campaign pricing, track campaigns and traffic video ads all from a central console.

Naren Nachiappan, Managing Director India at Jivox, said: "We built our new publisher portal to empower our partners to white-label the Jivox video advertising platform. Using our publisher portal they can have a real-time status of all their advertisers' campaigns and can manage them the way they currently do business."

Check out our updates on Budget

With innovative in-player interaction features, a user can directly interact with the video ad and share it via SMS, email or upload it directly to Facebook. Advertisers can configure the in-player form to request information from users without them having to leave the webpage.

SEARCH