Jivox partners with Zee for online video ads

Chennai: Jivox, India's number one online video advertising company, and Zee News have announced a partnership that enables advertisers to create, run and manage online video ads on Zee News' online properties. With this partnership, Zee News has adopted the Jivox online video advertising platform.

The Jivox online Video advertising platform includes a flash player plug-in to play video ads, the industry's most advanced and comprehensive set of interactivity capabilities that allows viewers to engage with video ads and respond instantly to them, a sophisticated video ad creator that can transcode multiple video formats (from television and other media) into the most optimised formats for online usage, a vast library of stock still image, video and audio that can be easily combined using the Jivox Ad editor into compelling video ads and an ad server that is optimised to deliver video ads efficiently on the internet infrastructure in India.

"This is a great opportunity for our customers to have a combined TV and online packaged solution for the widest reach and most engaging campaign possible. This partnership with Jivox will enable advertisers on Zee News TV to rapidly repurpose the same Television commercial for our online properties using the powerful capabilities of the Jivox platform," said Pradeep Singh, Business Head (Online) at Zee News Limited.

cWe are very pleased that Zee News, a premier media organization, has selected our platform to bring the power of online video advertising to their customers. The Jivox Publisher portal is the latest in a series of innovations that Jivox has brought to the market, and is designed to enable publisher partners like Zee news with the most advanced and easy to integrate online video advertising platform to effectively monetise their inventory," said Naren Nachiappan, Managing Director, India at Jivox.

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