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Job site Monster to invest towards making graduates job-ready

Source : BUSINESS_STANDARD
Last Updated: Sat, Oct 27, 2012 18:50 hrs
Man holds pamphlets as he waits at a job fair sponsored by employment website Monster.com as part of their "Keep America Working" tour in New York's Times Square

Job portal monster.com plans to expand in the coming year. It would consolidate its offerings and introduce new ones. Sanjay Modi, managing director (India, Southeast Asia and West Asia), Monster, said the portal would add new features to its niche offerings like Monster College and Rozgar Duniya.

Recently, the UK-based Marussia F1 team had partnered Monster Worldwide to recruit staff for a variety of roles in the team. Monster had also helped the team hire an aerodynamicist, who would play a vital role in developing the team's next-generation race car. Modi said applicants from 74 nations, including India, had sent applications for being a part of the Marussia F1 team.

In the past two to three years, the job portal has increased its service offerings, and these now include services for students, professionals and rural job-seekers. Last year, Monster introduced Monster College, which aims to be a one-shop stop for all students to find jobs and resolve career-related queries. It also offers interview tips and internship opportunities to students. Educational institutions register on the portal and regularly upload student data. Last year, the portal had forged about 2,000 tie-ups with colleges, catering to 1,80,000 students.

"Now, we will invest more in helping in the training and education of students on Monster College. This would ensure they are job-ready by the time they graduate. Also, we are also looking at creating branding solutions for educational institutions," he added. The portal would also consider tying up with more entities in the test and assessment market. Modi said 'webinars' and online video discussions would also be introduced on the Monster College platform.

Monster Worldwide also has a professional networking app for Facebook called BeKnown, which helps create professional networks on the Monster platform. Through the app, one can invite contacts from other social networks and connect to Monster's job search tools and their Monster profiles directly.

RozgarDuniya.com, a joint initiative of ITC eChoupal and MonsterIndia.com, has about 16,000 registered users. It aims at providing a job portal for people in rural areas and is present across nine states and 40,000 villages. "We are looking to forge several alliances like the one with ITC to get a captive source to introduce our services. This is because Rozgar Duniya would not work on a 'www' platform, as rural India does not offer very good internet connectivity," Modi said. He added once the number of rural users rose, the company would consider using mobile phones to push opportunities.

Modi said Monster.com had set a target of 15,000 new resumes on the site every day, adding it had been able to achieve this. Introducing new mobile applications and offering the online experience on mobile phones would be a focus area, he said, adding, "Skilling would be an area in which we would make more investments."

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