At a time when Kerala Women's Commission is proposing wedding expenditure to be capped at Rs 6 lakh, a story of inspiring change from South Korea.
It is not just Kerala that needs to draw inspiration from the story that follows, but the whole of India, where some estimates have put the wedding market at $38 billion annually (second only to the US which splurges $50 billion annually).
The night before their wedding, Kim Kwang-yoon and Cho Jin-oh were up until 2 am with the bride's mother, setting tables. Their marriage venue: a room in the basement of Seoul city hall, rented from the government for $60 (around Rs 3800).
With South Korea's average wedding expenditure last year at nearly $64000 (Rs 40 lakhs plus), or about double that of the United States, more citizens are spurning lavish events for smaller functions as the economy slows, the age at marriage rises and parents nearing retirement have less money to splurge.
South Korean weddings are typically a show of status, with hundreds of guests and expensive gifts. The average expenditure, from a survey by wedding planner Duo, excludes the cost of housing, traditionally provided by parents.
Image: A jewellery and saree ad from Kerala.
Text: Agencies and Reuters
Source: Youtube grab