Thiruvananthapuram, April 9 (IANS) Ayurveda Tuesday took the digital route to reach the global audience, with Kerala Tourism launching two e-books on the Indian healing system.
The e-books on Ayurveda are the award-winning coffee table books, "Panchakarma: Ayurveda's Mantra of Rejuvenation", explaining 'panchakarma' as a holistic rejuvenation therapy combining five therapeutic actions to detoxify the body and revitalise the body system, and "Ayurveda: The Mantra of Niramaya", an introduction to the medicine system using texts from ancient scripts to modern research papers.
"The e-books on Ayurveda are aimed at people around the world, to help them learn about the age-old system of medicine so that they can come to Kerala and experience its health benefits," said State Tourism Minister A.P. Anil Kumar, releasing the two e-books at a function here.
The mantra of Niramaya had won the National Tourism Award in 2003-04 for the best publication in English.
Kumar also rleased two other e-books -- one on the socio-cultural history of Kerala and another on yoga and healthy living.
Published by IT solutions provider Invis Multimedia, the four e-books will be available at online stores for purchase for easy reading on e-book readers, mobile phones or computer screens. The digitisation of the four coffee table books was sponsored by Kerala Tourism.
Those buying the Ayurveda e-books will get a free e-brochure on Kerala Tourism.