New Delhi: Indian cricket captain Virat Kohli is the new the brand ambassador for cab-hailing giant Uber.
"As a cricketer, I travel a lot and I have personally enjoyed the seamless experience of booking an Uber. It's great to see how the company is using technology to revolutionise the way people move around cities and is empowering millions by creating economic opportunities," Kohli said at his unveiling ceremony on Friday.
"I am very excited to join hands with a company that is so committed to people and cities they operate in," he added.
Uber plans to actively involve Kohli in a series of innovative marketing and customer experience initiatives they will be rolling out.
India is a key market for Uber and the company will continue to invest in its product, people and processes, the company said in a statement.
Kohli is Uber's first brand ambassador in the Asia Pacific.