Dakar is the most gruelling and arduous motorsport event on the planet. Don't believe us? Well, songs have been written about it, people have lost lives, gotten lost and what not. All because winning it means there are no more challenges left to conquer in the world of motorsport.
And with a history that spans over three-and-a-half decades (with the next edition just weeks away), one manufacturer has left a very strong impression with a single product. An impression so strong that the product has sold simply on the basis of this connection. The product in discussion is the Mitsubishi Pajero.
Hard to believe it isn't. The Pajero, even in common folklore, is known as a tough, rugged vehicle that can take lots of abuse and still go on, without breaking into a sweat or losing its breath. So the new Pajero, (badged the Pajero Sport) given its Dakar history and heritage, has quite a lot to prove to the world.
Text: Business Standard
Images: Mitsubishi India