The three different tablet PC models are targeted at small and medium-sized businesses (SMBs) enterprises and consumer segments. Amar Babu, managing director, Lenovo India, positions the brand ahead of its competition.
"Some vendors have only tablet PCs, while others have pure enterprise tablets. Just like personal computers, different users have different demands from tablet computers. So, we chose to target SMBs & enterprises with distinct tablet PCs, complete with business features like customised app stores. Consumers can choose the affordable seven-inch Android tablet PC for Rs 15,000," he says.