Gold business in Kerala and the rest of India is far from transparent. So, buyers have to take extra care while buying gold.
The BIS seal guaranteeing the purity of gold we buy is mandatory.
Many jewellers still pass off inferior quality jewellery (with a higher percentage of impurities) as 22-carat gold. To avoid this, make it a point to buy gold from a BIS (Bureau of Indian Standards) hallmarked jeweller. We have the complete list of BIS hallmarked jewellers in Kerala below.
Also, do insist on the bill. Yes, this means you will have to pay GST on the gold you buy and on making charges. But it does promote transparency and provides you assurance. The bill will also aid you if you have to approach a BIS hallmarking centre or a consumer court.
The list of BIS hallmarking centres in Kerala where you can verify your BIS-hallmarked gold, after paying the assaying charges, can be found by clicking here.
The complete list of BIS hallmarked jewellers in Kerala: