Dubai, United Arab Emirates:The relatively low mobile penetration rate and the limited presence of fixed-line services are driving mobile growth in Sudan, especially in remote areas. While mobile broadband is expected to witness the highest growth due to better accessibility, the segment with the highest potential is broadband. The fixed-line segment will also get a boost with the prevalence of new technologies such as code division multiple access (CDMA) fixed-wireless technology.
New analysis from Frost & Sullivan (http://www.wireless.frost.com), Sudan Telecom Market, finds that the market earned revenues of USD 2.13 billion in 2011 and estimates it to reach USD 2.85 billion in 2018. In 2011, Sudan had approximately 24 million mobile subscribers and the penetration rate stood at 55.1 per cent. The number of subscribers in the country is anticipated to triple to 56.8 million between 2012 and 2018.
“Sudan has a relatively liberalised telecom sector,” said Frost & Sullivan Senior Research Analyst Jonas Zelba. “There are two fixed-line and five mobile operators providing services in the country and all operators have planned network expansion to take advantage of the growing demand in rural areas.”
However, with close to 40 per cent of the population living below the poverty line, there is substantial pressure on the operators to find fresh revenue streams. In addition, high illiteracy rates restrict the uptake of sophisticated data services.
Further, a high number of new subscribers in the low income segments use their mobiles phones mainly for incoming calls, lowering operators’ average revenue per user.
Owing to this large presence of low-income groups, operators should acknowledge that the next wave of subscriber growth in Sudan is likely to come from these consumers. Therefore, apart from offering innovative and advanced services for high-end subscribers, they should also provide simplified broadband services to penetrate the low-income segment effectively.
“Targeted services enable operators to better manage, churn and drive subscriber growth,” noted Zelba.
If you are interested in more information on this research, please send an email to Tanu Chopra/ Deepshri Iyer, Corporate Communications, at email@example.com /firstname.lastname@example.org, with your full name, company name, title, telephone number, company email address, company Web site, city, state and country.
Sudan Telecom Market is part of the Mobile & Wireless Communications Growth Partnership Services program, which also includes research in the following markets: Algeria Telecom Market, Egypt Telecom Market, and Tunisia Telecom Market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
-- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including research, analysis, strategy, vision, innovation and implementation.
-- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organisation prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Contact Us: Start the discussion
Join Us: Join our community
Subscribe: Newsletter on "the next big thing"
Register: Gain access to visionary innovation
Sudan Telecom Market
Tanu Chopra, Corporate Communications - Middle East and North Africa, Frost & Sullivan, +91 9820480089