The patient who had come to the sports injury centre at New Delhi’s Safdarjung Hospital complained of persistent pain in the knee. It was, he told the specialist at the centre, perhaps caused by the squash he played everyday. The specialist examined it thoroughly and told the patient, “Why don’t you try cycling? It will cure your knee. Even I do it.” The patient agreed. “That shouldn’t be a problem. I know a thing or two about cycles.” The patient wasn’t exaggerating: He was, after all, Pankaj Munjal whose Hero Cycles is the world’s largest maker of cycles.