On International Women's Day, McDonalds flippped its golden arches. The logo that makes the "M" was converted into a "W". The plan was to let the resultant "W" stand for "Women".
"In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women's Day on March 8 in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants," said McDonald's Global Chief Diversity Officer Wendy Lewis in a statement..
CNN however found that the arches were flipped only at one location in the United States.
The fast-food chain's idea backfired, forcing it to eat its own dose of a cheap-grilled idea. Many on twitter labelled the idea as a cheap PR stunt.
Here's @McDonalds leading the charge for #IWD2018. The chain flipped its golden arches at a restaurant in CA. You'll see this temporary logo in 100 stores across the US and all its digital channels tomorrow. pic.twitter.com/qVbPqeAi67— Campaign US (@CampaignLiveUS) March 7, 2018
A handful called it a sexist move:
Some referred to poor nutritional quality:
McDonalds. Where they'll flip their logo upside down to "show support for womens day" but god forbid a HOMELESS PERSON tries to EAT there theyll call the police and have him removed...— Ewan McDonald (@Scotchy98) March 8, 2018
Women: “How about good healthcare and maternity leave?”— Kevin and Benedict (@kevandbenedict) March 8, 2018
McDonalds: “what if we flip over the logo for one day”
Women: “umm how about a liveable wage?”
McDonalds “LOOK ITS A W NOW!!!” https://t.co/nJmNNugo9i
I got something I can flip for you.— KarenHeff (@karenheff) March 8, 2018
How about stuffing your flipped logo and paying women a decent wage?
I'm never eating chicken nuggets ever again following the reveal of @McDonalds disgusting and sexist new boob logo. Disgraceful!— Caroline (@WearyWithToil) March 8, 2018
Lmao @McDonalds celebrating international women’s day by using the WacArnolds logo from Chappelles show— Billy Stamato (@beeeeestam) March 8, 2018