MediaTek, a fabrication-less semiconductor company for wireless communications and digital multimedia solutions, and Facebook on Tuesday announced a global partnership that would see Facebook embedded into MediaTek's mobile platform solutions.
In 2010, MediaTek had shipped 500 million units for assembly into a wide range of mobile phones distributed worldwide.
Bound in gold fetters
This partnership would allow users of handsets powered by MediaTek's runtime environment (MRE) to better connect with friends, family and co-workers. MediaTek is working with handset brands such as Spice Group and Micromax in India, Cherry Mobile in the Philippines, and Nexian in Indonesia. It helps these companies roll out mobile solutions in these markets.
"Our new partnership with Facebook reinforces MediaTek's focus on providing differentiated services and value for handset brands, giving them the means to offer affordable, compelling and differentiated mobile solutions to consumers in key emerging markets such as India," said Cheng-Te Chuang, corporate vice-president, MediaTek.
Vaughan Smith, vice-president (mobile partnerships and corporate development), Facebook, said, "Every phone should be social and we're excited to be working with MediaTek to bring Facebook to more devices and more markets around the world, helping users to connect and share anywhere, anytime."