Wooing the ultra rich
Daimler is set to revive Maybach, a brand once coveted by oligarchs, rap stars and royals, to woo a growing class of ultra-wealthy clients in Asia and the United States, a person familiar with the company's plans said.
The brand will be used to adorn an exclusive version of its S-Class limousine fitted with soft-touch leather and bespoke materials to help lure clients from other high-end brands like Rolls Royce and Bentley.
Text: Edward Taylor, Reuters
Image: A Maybach 57 (model series 240), first version
Images Courtesy: Daimler