Mercedes-Benz has put on its boxing gloves and is all set for round 2 in the bout for supremacy in the so-called affordable luxury range with its new A-Class.
After a disappointing response to India's first sports tourer, the B-Class, can this modern hatchback be the game changer the German company has been waiting for?
With rivals raking in the moolah by launching lower priced models like the BMW X1 and Audi Q3, Mercedes is banking on the A-Class to change the pulse of the market.
If we look at the the situation strictly from the price point, then the A-Class's rivals are the Mini Cooper and the soon-to-be launched BMW 1-Series.
As the Mini is all about panache and lifestyle while the 1-Series is yet to land on Indian soil, the A-Class has a golden opportunity to create a niche of its own by being a state-of-the-art hatchback and taking steps to becoming the segment leader.
Text: Arup Das, Business Standard
Images: PTI, AFP and Mercedes-Benz India