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Mobile may be the future of technology, but even with the worldwide proliferation of high-powered devices like smartphones and tablets, some companies are struggling to maintain consistent revenue streams.
Earnings disappointments this week from Intel Corp
That bodes ill for companies reporting next week that are highly leveraged to mobile advertising and services -- most famously Facebook Inc
Amazon and eBay Inc
But others are struggling.
"Companies are realizing that it is not easy to find a formula that works with mobile," Gartner analyst Carolina Milanesi said. "Mobile is not proving to be as straightforward as people thought."
Signs that some of the most innovative of today's Silicon Valley titans are struggling with how to make money off mobile users come at a bad time for an industry already struggling with a worsening macroeconomic environment.
The biggest stunner was perhaps Google, which shed more than $20 billion of market value after it reported that its core advertising business had slowed. Critics said it was no anomaly.
"Click prices declined for the fourth consecutive quarter after rising for eight consecutive quarters before then. That's a negative. This is the mobile problem," said BGC analyst Colin Gillis.
Then there is Zynga, the poster child for mobile transition woes. In 2011 the casual games maker was a consumer Internet darling. In 2012, it has cut its outlook twice and lost three-quarters of its market value amid a lack of mobile hits, leading analysts to warn of massive layoffs.
Google CEO Larry Page, however, argued the shift represented a long-term opportunity.
"We're really starting to live in a new reality," he told analysts on a conference call. "It will create a huge new universe of opportunities for advertisers, where they ... will be dynamically adapting across a whole bunch of different devices, to reach the right audiences at the right time."
FROM BAD TO WORSE
Perhaps hardest-hit are Intel and others closely tied to the PC chain. Intel's weak outlook for the fourth quarter ended any hopes the PC market would pick up at year's end. While Intel dominated that space in its prime, in smartphones its market share is less than 1 percent.
Intel's one-time rival AMD is in even worse shape, saying this week it will cut 15 percent of its staff -- more than 1,600 people -- as part of yet another restructuring to cut costs while it tries to figure out its future.
On Thursday, Microsoft revealed a 22 percent dive in quarterly profit as sales of computers running its Windows operating system dipped.
Marvell, yet another chipmaker being battered by the lagging PC market, on Thursday cut its revenue outlook by as much as 10 percent as its customers in the storage business suffered.WINNERS WIN
Those doing best are the one with an established foothold in mobile, having figured it out years earlier.
Apple's ubiquitous handset even figured in the blockbuster $20 billion purchase of a majority in Sprint Nextel Corp
The memory maker SanDisk
"It's just one of the areas of strength left in the semiconductor market," said RBC Capital Markets analyst Doug Freedman of the NAND chips SanDisk makes for mobile.
If technology companies only had to deal with a platform transition, that would be one thing. The problem is they are struggling with that transition in the face of a weak economy, when technology upgrades are often the first budget line item to be cut and consumer spending crumbles.
"The first two months of the quarter were very nice, but it seems like there was some macro undercurrent in the third month. It did not just start with Microsoft but Google too, and also HP and IBM," said Trip Chowdhry, analyst at Global Equities Research. "It seems like the macro conditions certainly deteriorated in the third month, and no tech company will be immune to it."