Dubai, United Arab Emirates:A low fixed-line penetration of 11.1 per cent is driving mobile growth in Morocco, especially, in remote areas where mobile telephony services are easier to access than fixed-line telecom services. Mobile telephony's increasing prevalence, along with young users' demand for value-added services and broadband, will encourage operators to provide innovative applications and content such as mobile lotteries and short message service (SMS) quizzes.
New analysis from Frost & Sullivan ( http://www.wireless.frost.com ), Morocco Telecom Market, finds that the market earned revenues of $6.32 billion in 2011 and estimates this to reach $7.42 billion in 2018.
“The Moroccan telecom market will also benefit from the advanced regulatory environment, which fosters competitive conditions,” said Frost & Sullivan Senior Research Analyst Jonas Zelba. “On the other hand, intense competition is stoking price wars and thereby, slashing operating margins.”
Mobile revenue growth is expected to be lesser than subscriber growth, mostly due to reduced tariffs and the addition of low-income subscribers, which decreases the average revenue per user.
Operators should acknowledge that the next wave of subscriber growth is expected from low-income consumers. Besides innovative and advanced services for high-end subscribers, they should offer simplified broadband services to penetrate the low-income segment effectively.
Such targeted services will also enable operators to better manage, churn and improve subscriber growth.
Morocco could also leverage its advantageous geographic location, as many large companies from Europe (especially France) view it as a viable outsourcing destination.
“These investors will be looking to outsource their production, customer service and call centres to reduce costs,” noted Zelba. “Telecom operators can gain additional revenue streams by providing them with call centres and becoming a third-party service provider.”
If you are interested in more information on this research, please send an email to Tanu Chopra/ Deepshri Iyer, Corporate Communications, at firstname.lastname@example.org /email@example.com, with your full name, company name, title, telephone number, company email address, company Web site, city, state and country.
Morocco Telecom Market
is part of the Mobile & Wireless Communications
Growth Partnership Services program, which also includes research in the following markets: Algeria Telecom Market, Sudan Telecom Market, Egypt Telecom Market, and Tunisia Telecom Market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
-- The Integrated Value Proposition
provides support to our clients throughout all phases of their journey to visionary innovation including research, analysis, strategy, vision, innovation and implementation.
-- The Partnership Infrastructure
is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organisation prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Contact Us: Start the discussion
Join Us: Join our community
Subscribe: Newsletter on "the next big thing"
Register: Gain access to visionary innovation
Morocco Telecom Market
Tanu Chopra,Corporate Communications - Middle East and North Africa, Frost & Sullivan, +91 98204 80089