Not the first time
This is one controversy that the witty Amul girl has always stayed away from.
Known for her keen sense of satire, she distances herself every time a boardroom battle erupts at her own company.
This time too she has maintained a stoic silence as a new drama unfolds at the Gujarat Co-operative Milk Marketing Federation (GCMMF) to oust Chairman Vipul Chaudhary.
This isn't the first time that the board members of the country's largest milk body, GCMMF, which owns the Amul brand, are fighting for control.
Boardroom disputes have marked the tenure of pretty much every chairman of the co-operative-from its founder Verghese Kurien to Chaudhary's predecessor, Parthi Bhatol.
Text: Kalpesh Damor and Sohini Das, Business Standard
Image Courtesy: Amul