It's celebration time for the Lenovo-owned Motorola India. Their latest Moto E - the Moto E3 Power - has sold 1 lakh units on its debut.
"Moto & @Flipkart have made History with 100k #MotoE3Power phones sold on launch day! Highest ever sold on day 1 @Flipkart. Thanks to our fans," a Moto India tweet proclaimed.
These new Moto E3 Power buyers will join the already 3-million-strong Moto E user-base in India, according to Motorola, built up since the first Moto E launched three years ago.
What seems to have helped Moto E3 Power notch up this impressive debut is the goodwill generated by the earlier Moto E handsets. To this, add Motorola's reputation as an Original Equipment Manufacturer (OEM) and as the inventor of the modern mobile.
The garnishing for prospective buyers came in the form of the slew of discounts offered on launch day - an extra Rs 1000 in exchange value for old phones, a complimentary 32GB Sandisk microSD card worth Rs 599, a flat Rs 800 off on SBI debit/credit card transactions and also the option of availing no cost EMIs (Rs 1334 EMI for 6 months).
Rs 2399 in discounts on the Rs 7999 phone certainly made the phone all that much more attractive on launch day.
But now that it is priced at its actual price of Rs 7999, how good a deal is the Moto E3 power?
A look at the specs on offer at first.
The phone sports a 5-inch HD IPS display (294 ppi) and is powered by a 1GHz quad-core MediaTek MT6735P processor. It has 16 GB of inbuilt storage and 2GB of RAM, which can be expanded via microSD by up to 32 GB. Display resolution is a standard 1280 x 720 pixels (294 PPI).
Moto E3 Power features an 8-MP rear camera and a 5-MP selfie camera.
It is powered by Android 6.0.1 Marshmallow, and supports dual-SIM slots (micro) - 4G and 3G. Connectivity options include 4G LTE, VoLTE, GPS, Buetooth, and Wi-Fi. Fast charging is supported.
The battery capacity, which Motorola has been touting as the phone's USP in comparison to Moto E3 - yet to be launched in India - and the Moto G4 Play, is 3500 mAh.
None of these features make the phone truly stand out.
At Rs 500, more you have the Huawei Honor Holly 2 Plus, which offers a 4000 mAh battery and boasts of 128 GB memory-card support.
And at a Rs 1000 more, you have the true standout phone in the class the Xiaomi Redmi 3S Prime, which features the more power Snapdragon 430 processor, a fingerprint scanner, a 4100-mAh battery , memory card support up to 128 GB, and a metal body.
At Rs 8999, Moto E3 Power's sibling, the Moto G4 Play too features a few advantages - the faster Qualcomm Snapdragon 1.2 Gigs 410 quad-core processor and memory-card support up to 128 GB. The Snapdragon 410, it must be remembered, is a chip that Motorola ran its original Moto Es own and is tried and tested.
The Moto G4 Play can also record 1080p videos, unlike the Moto E3 Power, which can't go beyond 720p.
It is only in battery capacity that Moto G4 Play (2800mAh) lags the Moto E3 Power.
Summing up then, Moto E3 Power is a decent offering, not quite the best value for money proposition in the bracket.
Also, for Rs 1000 more, there is the Moto G4 Play and the Redmi 3S Prime.
And at Rs 2000 more, you have the staggeringly better Redmi Note 3's 16 GB variant.
Early reviews by various reviewers too confirms that the Moto E3 Power offers only middling performance and might not be the first choice if you are on the lookout for the best-performing phone in the range. The Moto G4 Play might be the better choice even for diehard Moto fans with the Moto E3 Power now priced at Rs 7999. For others, like we said before, there is the Coolpad Note 3 Lite and the Redmi 3S, among other choices. But then if Motorola and Flipkart were to bring back the Rs 2399 in discounts, it might become a value for money proposition all over again.
If you are a prospective buyer then, wait till Flipkart's Big Billion Day, which arrives on October 2, to take your call on the Moto E3 Power.