Taxi aggregator Ola has announced the launch of a connected car platform for ride sharing that will transform the in-car experience for users on the go like never before 'Ola Play'
Powered by proprietary in-car and cloud technologies from Ola, Ola Play brings advance car controls, choice of personalized content and a fully connected interactive experience for the user.
The platform hardware is a first of its kind solution built by Ola in partnership with Qualcomm. With this, Ola raises the bar globally, on a connected in-car experience.
India's most popular mobile app for transportation intends to offer a highly personal, experience for users during their rides.
Ola Play also allows various partners like Apple Music, Sony LIV, Audio Compass and Fynd to build a high quality interactive experience for users.
Mahindra and Mahindra as part of its strategic partnership with Ola, is deeply integrating this technology in its vehicles, enabling both companies to build holistic solutions for the ridesharing world.
"The entire Ola team is proud to launch Ola Play, the world's first connected car platform for ridesharing. I believe this will completely transform the consumer's ride experience," said Co-Founder and CEO at Ola, Bhavish Aggarwal.
"With over 60 million minutes spent in Ola rides every day, the impact on consumer comfort, convenience and productivity can be transformative. This will further propel ride-sharing as the first choice of mobility for many more millions," added Bhavish Aggarwal.
"Ola Play is a world first, built in India by an Indian team, which showcases that we can do better than the best in the world, and be global leaders in technology and innovation," he further added.