Omaxe Connaught Place to be Re-oriented by Beyond Squarefeet

Last Updated: Tue, Apr 03, 2012 12:23 hrs

Omaxe group, the Real Estate conglomerate, which has set up more than 13 Malls across north India, will leave no stone unturned in their flagship project, "Omaxe Connaught Place", and have hired Mall Mechanics, Beyond Squarefeet, to re-orient, market and lease the Mall. The Advisory Company, known to have re-oriented Malls across the country, has been handed the responsibility to re-orient this 1.48 million sq.ft mix-use mammoth project.

The Boutique Mall advisory company; which provides end-to-end Mall solutions had previously conducted research studies for the project and its relevant catchment. Led by findings of analytical studies and from consumer feedback & buying patterns, there was a need to realign the Mall's strategies, Thereby, creating a need for a multi dimensional re-plan of this mammoth project.

along with Beyond Squarefeet will work closely to create strategies based on these studies, thereby converting this into a destination Mall.

Omaxe Connaught place is poised to be the most sought-after business, commercial and entertainment centre in North India. One of the largest shopping-cum-entertainment malls, will feature ultra modern office space, a world class shopping mall, a 5 screen multiplex, a 5-star hotel, food courts, a family entertainment zone and more. Owing to these and an additional advantage of a great location, Omaxe Connaught Place has witnessed many top brands sign up to operate offices and shops.

Speaking on the occasion, Mr. Mohit Goel, Director, Omaxe Group, says, "Omaxe has a reputation of creating & running successful Malls. We would like to take our success to the next level by hiring the best talent available in the country. We at Omaxe believe that Omaxe Connaught Place will surely become a destination which the entire NCR will be proud of.'

Speaking on the occasion, Mr. Susil Dungarwal, Chief Mall Mechanic, Beyond Squarefeet says, "Omaxe Connaught Place has a great potential to become a destination shopping center for which we will create not only a unique tenant mix but also help the group in bringing in various international formats and players. Our intention is to create a shopping center which will prompt people from over 50 kilometers to experience this destination Mall. Our in-depth understanding of the consumer buying behaviour and Mall development will help us to create and implement this project"

About Omaxe Group: 22 years after it was incorporated by first generation entrepreneur and civil engineer Mr. Rohtas Goel, Omaxe Limited has now emerged as a diversified Infrastructure conglomerate with presence in Real Estate and Infrastructure Development across 12 States and 40 cities in India.

Crowned by its landmark IPO, which was oversubscribed 68 times, the Company is now amongst the largest listed real estate development companies in India. True to its motto, "Turning Dreams into Reality", Omaxe has completed and delivered more than 63.67 million sq ft since inception – 30 million sq ft of construction projects and 33.67 million sq ft delivered and offered for possession as real estate developments.

About Beyond Squarefeet™: India's first mall advisor company which provides end-to-end solutions in the specialized areas of Mall conceptualization to Mall Management, with extensive "hands-on" experience in Retail & Mall development. Beyond Squarefeet focuses on Mall Conceptualisation, Mall Positioning, Mall Marketing & Leasing, Facility & Mall management and Mall Re-orientation. The professional team of Beyond Squarefeet™ has managed Mall Development & Operations of more than 30 million sq. ft. (3 Crore sq.ft), spread in various parts of India. Some of the key current projects of Beyond Squarefeet are Neptune Magnet Mall (Mumbai), Lonavala Square (Lonavala), Gokulam Galleria (Calicut, Kerala), LULU International Shopping Mall (Cochin, Kerala), K Mall (Kollam, Kerala), CG Malls & CG Retail across Nepal, etc. A few of the past projects of Beyond Squarefeet include, Bergamo (Chennai), Moments Mall (Delhi), Parco Mall (Doha, Qatar), among others.

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