Panasonic Corporation(NYSE:PC)(TOKYO:6752) has announced the sponsorship of a new television series focused on UNESCO World Heritage sites to be aired on the National Geographic Channel (NGC) across the world from this autumn.
As part of its strategic partnership agreement* with the UNESCO World Heritage Centre, Panasonic has been solely sponsoring "The World Heritage Special" broadcast on the NGC in 193 countries and regions since June 2011.
To celebrate the 40th anniversary of the signing of the Convention Concerning the Protection of the World Cultural and Natural Heritage this year and support its principles, Panasonic has further strengthened its partnership with the NGC to sponsor the new TV series. Called "Access 3600 World Heritage," which was newly commissioned to the NGC for productions, the program will focus on the sites of natural and cultural heritage around the world and illustrate the work to protect and conserve these sites, including the latest technologies and people that support the work behind the scenes. It will be broadcast from September 2012 to May 2013.
The new "Access 360 World Heritage" series will also be offered free as an archived streaming video via Panasonic's VIERA Connect IPTV service, gradually becoming available from this October in Japan, the U.S., Europe and other parts of the world. Developed and operated by Actvila Corporation, this application will allow owners of VIERA Connect-enabled TVs to enjoy spectacular HD video of World Heritage sites by simply installing from the VIERA Connect Market.
Panasonic's Digital Single Lens Mirrorless cameras LUMIX G were used to supplement the main shoot and capture some General Video (GVs) on location in New York. A selection of this footage will be integrated into the episode entitled "Access 360а Statue of Liberty," which is set for broadcast in December.
* Strategic partnership with UNESCOPanasonic and the UNESCO World Heritage Centre signed a strategic partnership agreement in June 2011, with the aim of protecting UNESCO World Heritage sites and promoting sustainable growth through the provision of environmental education for the next generation. Under the agreement, Panasonic has been undertaking communication and educational activities that promote conservation and awareness of World Heritage sites as well as environmental educational activities for the next generation through a World Heritage education program. The activities include Panasonic's two-year sole sponsorship of "The World Heritage Special" on the National Geographic Channel and educational initiatives using its 3D AV equipment and technologies. The company has also been hosting tours of historical ruins and various contests to provide children with opportunities to learn firsthand about the importance of protecting World Heritage sites.
More information on Panasonic and World Heritage sites are available at the following web sites:http://www.youtube.com/watch?v=K525lfhd0a8http://www.facebook.com/worldheritage.with.panasonichttp://www.facebook.com/worldheritage.with.panasonic#!/worldheritage.with.panasonic/app_190687637648657http://panasonic.net/worldheritage/
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products in three business fields, consumer, components & devices, and solutions. Based in Osaka, Japan, the company recorded consolidated net sales of 7.85 trillion yen for the year ended March 31, 2012. Panasonic's stock is listed on the Tokyo(TOKYO:6752), Osaka, Nagoya and New York (NYSE:PC) Stock Exchanges. The company has the vision of becoming the No. 1 Green Innovation Company in the Electronics Industry by the 100th year of its founding in 2018. For more information on Panasonic, its brand and commitment to sustainability, visit the company's website at http://panasonic.net/.
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