Analysts say, this could be part of RCom's restructuring exercise aimed at getting out of all its non-core businesses; the cash it gets from the deal could be used to to service debt. The company is also expected to sell a majority stake in Reliance Globalcomm, which controls its submarine cable assets, worth Rs 6,000-7,000 crore.
RCom had debt of Rs 38,864 crore till it pre-paid, only a few days earlier, two external commercial borrowings of $500 million each. It has also undertaken long-term agreements with Mukesh Ambani-controlled Reliance Jio Infocomm for use of its tower infrastructure. Under these, RCom will get a rental income of Rs 12,000 crore over a period.
As on March 31, Reliance DTH had 4.6 million customers and ran 260 channels on high-density format. Sun TV, on the other hand, has a subscriber base of about 8.5 million. After the deal, the combined entity, with a subscriber base of 13.1 million, will be a force to reckon with.
The largest player in this space at present is Dish TV
, which had a net subscriber base of 10.7 million as of March 2013. The other key players include Tata Sky, Airtel (8.1 million subscribers) and Videocon D2H.
The country's total DTH subscriber base rose from around 28.7 million in December 2011 to 32.4 million as at the end of December 2012, according to analyst reports.
Sun Direct, an 80:20 joint venture between the Maran family and Malaysia's Astro Group, specialises in catering to the regional taste through the MPEG-4 technology. After its launch in Tamil Nadu in December 2007, Sun initially expanded in other southern states and achieved the one-million subscriber mark in less than 200 days. The company then rolled out its pan-Indian operations in September 2008.
Among other DTH players that have sold stake in recent past, mainly to private equity funds, is Tata Sky. It sold a five per cent stake to India Opportuntities Fund for $49.9 million. There also was a buzz that Airtel DTH was in talks with major PE funds like KKR and Bain Capital to sell a minority stake. Besides, there were reports that Apollo Global Management could sell its 11 per cent stake in Dish TV.
SMOOTH TRANSMISSION Dynamics of the deal Buyer:
Sun TV Seller:
Reliance Digital TV To be sold:
80% stake Estimated deal size:
2,500 crore Combined subscriber base&:
13.1 mn Reliance Digital:
4.6 million Sun TV:
8.5 million &Subscriber base as on March 31, 2013 Other major DTH players:
Dish TV, Tata Sky, Airtel Digital, Videocon D2H