What do you do to attract customers to an airline that has developed a reputation for cancelling flights at will because of its financial crisis? If you are Vijay Mallya, you leverage your connection to the Indian Premier League.
Thus, with every return ticket a passenger books on Kingfisher, he or she will get a free jersey of the Bangalore Royal Challengers, the team Mallya owns. Potential customers, thus, will literally be betting their shirts if they accept the offer.
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