RIM retains cool in India after global shake-up

With two high-profile executives exiting Research in Motion (RIM), the makers of BlackBerry, it might look like the Canada-based smartphone vendor is in trouble. But its problems won't manifest in India, say experts.

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The Indian market, in the first 11 months of 2011, saw smartphone shipments cross the 10-million mark for the first time, accounting for six per cent of the 166 million shipments. RIM's ability, say experts, to survive in a market full of Nokia and Samsung products will depend on its capacity to turn around consumers' perception of the brand. Also, it must retain corporate clients.

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Two years before, the company re-branded its product from a phone for executives to that for youngsters. It is also targeting low-usage customers, with packages for pre-paid customers (comprising a little more than 80 per cent of the telecom market in India).

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