Ritzbox brings the “beauty box” to India

Gurgaon, Haryana, India:Ladies in India are in for a wonderful new experience. After the great success of the “beauty box” in many countries, RITZBOX is bringing the beauty box concept to India. RITZBOX is an online subscription service which delivers 4 to 5 high-end beauty samples to the customers’ doors each month. The products are packaged in a beautiful pink box along with a beauty newsletter and the samples are customized to the consumer’s beauty profile. Consumers try these high-end products in the comfort of their own homes. The website will have videos by beauty experts showing how to use the products. The beauty expert will interact with users via Twitter, Facebook and a blog on their website. After the trial, users give feedback on the products which is provided to the brands. The consumer earns loyalty points by providing feedback and by referring new users. These points can be used to purchase full-size products from RitzShop, an online store on Ritzbox’s website. Users also have an option to give the Ritzbox as a gift to a friend. The Ritzbox will feature a mix of Makeup, Haircare, Skincare, Body and Fragrance products from various brands. Monthly membership for the sample trial costs only Rs. 700/-. Ritzbox officials are in discussions with a number of high end brands and plan to launch this service in March 2012. The beauty box concept started with Birchbox in the US and has become popular in many countries. With Ritzbox launching in India, the Indian consumer will no longer feel left out.

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