Rivalry off the record

By : Business Standard
Last Updated: Mon, Jun 11, 2012 19:52 hrs

A leading local newspaper recently launched an edition from Korba and, in keeping with its editorial policy, started attacking corporate houses in the district, which is known as the state’s aluminium and power hub . To start with, the newspaper targeted one of the state’s largest aluminium conglomerates and ran a series of stories against it. This powerful corporation, however, did not waste time and its corporate communication team worked hard to circulate the notion that the paper concerned had failed to make its presence felt in Korba. How far either campaign has worked is hard to tell but this battle has certainly been good news for the newcomer’s rivals.

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