Plans to open 100 stores
Rosebys Interiors India Ltd, home furnishing and lifestyle retail chain has tied-up with furniture retailer Style-Spa, to expand its base by opening more then 100 shop-in-shop outlets across the country.
The exclusive tie-up allows Rosebys to sell its home furnishing and lifestyle accessories with Rosebys signature ambiance while Style Spa would continue to focus on its core furniture products. Both the companies have agreed to enter into a partnership on a revenue sharing basis based on monthly sales.
Nikhil Sen, director, Rosebys India Interior Limited, said, "With organised home decor and lifestyle products retailing growing at more than 30 per cent annually, there is a huge untapped market for the home decor and lifestyle market in India, which is pegged around Rs.14,000 crore. We are targeting this space across the country to deliver world class products, an exciting shopping experience at an affordable price to consumers. This tie-up is in line with our growth strategy and will give us a huge opportunity to reach our target group."
To begin with, the company plans to open 50 stores in the first phase.
Rosebys started its Indian retail operations in October 2008 and has 100 stores pan-India. Chennai-headquartered Style Spa is wwned by SK Poddar group and Zuari Industries Ltd of KK Birla Group.