Real man's machine
After capturing the heart of bikers across the world with its simple yet rugged looks, Royal Enfield has taken out a new, improved and powerful Bullet 500 which is styled on the motorbike's vintage 1955 looks, recalling bad boy Marlon Brando in The Wild One (seen here).
Enfield's aim is to differentiate itself from the boy-toy bikes in the market with a real man's machine.
One other idea Enfield has got spot on is the new colour option of Forest Green, though many traditionalists may stick with the emblematic black.
Text: Business Standard