Royal Sundaram Alliance Insurance Company Limited , a joint venture between Sundaram Finance and Royal & Sun Alliance Insurance plc, UK, announced the launch of mobile website, m.royalsundaram.in. Royal Sundaram is one of the first companies in insurance industry in India to offer a mobile site that supports renewal of motor, health, personal accident, home and commercial vehicle policies.
Managing Director, Ajay Bimbhet said, "The exponential growth of mobile phones and the ever growing population accessing internet data through their handheld devices, in India, has opened up opportunities for organization to offer product through mobile phones. Royal Sundaram, with the help of its existing robust technological architecture, has now unleashed this huge opportunity to deliver convenience to its customers and comfort to renew their policies on the move, through any mobile phone with internet access."
Currently the site offers the customers renewal of their existing retail policies. Ajay adds, "Going forward, we plan to enhance the WAP site with online purchase of the entire gamut of our retail products. This will further give us the desired deeper penetration across territories."
m.royalsundaram.in is developed on HTML5 that offers users a better, faster, richer web experience on their phones. To make the website accessible even to places where internet connectivity is poor, the site does not display 'heavy' content such as photographs and videos on the homepage. m.royalsundaram.in has seamless compatibility with iPhone 5, Android devices, BlackBerry, Symbian, BADA and other WAP enabled mobile devices, and requires no additional download. It is capable of delivering a variety of important features to users directly in their native phone browsers.
Chief Technology Officer, TM Shyamsunder said, "One of the business challenges was to enable the customer to renew the policy on the move with focus on security, ease of use with no requirements for downloading applications. We also wanted to offer quick process completion cycle. With these requirements as our key focus, we have successfully rolled out our mobile website which is rich in user experience,, simple to access and secured with an Secure Sockets Layer (SSL) encrypted payment gateway. The users can renew their policies on mobile and pay for it using credit cards, debit cards or net-banking."
ApnaPaisa News Desk