Mumbai: The heart throb of millions, master blaster Sachin Tendulkar is now embossed in gold on the auspicious occasion of Akshaya Trittiya Monday.
A leading gold retail chain Valuemart Gold & Jewels Ltd. unveiled a limited edition 'Sachin Tendulkar Gold Coin' of 10 gm with his image embossed on it.
"I have always enjoyed the time spent on the cricket field which has given me some of the most precious memories of my life. However, this occasion is a different golden moment of my life," Tendulkar said, launching the gold coin bearing his visage.
He has also entered into an association with Valuemart to promote a unique range of commemorative products involving use of his image, photos and logo.
"Valuemart is celebrating the many golden moments that Sachin has given us to cherish with these gold coins and is in many ways, a real tribute to the true legend of the game," said Valuemart managing director C.K. Vasudevan.
Each Tendulkar gold coin is made from the finest 24-karat gold and manufactured at a Swiss Mint by Messrs. Valcambi s.a., a leading international gold refiner and manufacturer of gold bullion, bars and coins.
The coins are packed in a tamper-proof, blister packs with a certificate and carry the assayer's signature and purity certificate guaranteeing its weight and purity.
The 100,000 limited coins shall be available at Rs.34,000 per piece, online or through leading retailers in the country.
A part of the proceeds from the sale of Sachin Tendulkar Gold Coins will be contributed to Valuemart's new foundation, Golden Dreams, supporting underprivileged children across the country.