For the last few days, Surat-based diamond exporter Savji Dholakia has been inundated with job applications.
Every day, 35-40 resumes are landing at his desk from people eager to work for him. Overnight, Dholakia appears to have become a highly sought-after employer.
There is good reason for that. Last Sunday, the 50-year-old founder and partner (manufacturing and management) of Hari Krishna Exports gave away flats, cars and jewellery to over 1,200 of his employees as part of a radical "loyalty programme".
The idea was to "extend gratitude" to employees who had helped the company grow. So, 491 employees received cars, 207 got funds for buying residential flats and another 570 were gifted jewellery.
Each of them received 'gifts' worth Rs 4 lakh. Call it philanthropy or manpower-management, but for Dholakia this gesture was an outcome of "the most valuable lesson learnt - the art of humanity".
Text: Vinay Umarji and Kalpesh Damor, Business Standard
Image: Savji Dholakia (left) at a Gems & Jewellery Export Promotion Council event.
Image courtesy: Hari Krishna Exports