Chennai: Sify Technologies Limited on Monday unveiled the new visual identity of its corporate brand.
The new logo is a reflection of Sify’s outlook and nature of business: a fresh, vibrant and eco-friendly green signalling a new, paper-free world, counterpoised by a business-like, dependable grey. The fonts are distinctive and futuristic. In graphic terms, the dot over the ‘i’ in the name has moved forward, and stands for the company’s promise to keep its customers and stakeholders ahead. For the promise of “Keeping you ahead” reiterates Sify’s focus on technology, innovation and new services aimed at keeping customers in the lead by giving them a competitive edge using Sify’s services.
Unveiling the new brand identity, Raju Vegesna, Chairman, MD & CEO, Sify Technologies Ltd, said, "Sify has always been a pioneer and leader in terms of technology and services innovation, and has constantly set industry leading processes and standards. We are now poised to grow further by leading the market with new products & services timed to catalyze the markets both on the enterprise and consumer sides of the business. Our new identity is a reflection of this drive, and is young, fun-loving, dynamic, energetic and self-assured, but with a strong focus on customers and market leadership".
The change signals to customers that they are interacting with a revitalised company committed to keeping them ahead with dependable, high quality products and services. The new identity is also aimed at contemporising the brand, and giving it a cool image along with its technology credentials.
This is a key factor in building the value of the Sify brand, whose cutting edge and high quality service delivery are a result of technological capability, expertise and experience. A contemporary brand image will also contribute to the company’s ability to attract and retain the right talent for its growth and development.