Pebble CEO Eric Migicovsky is scrambling this month as his start-up company rolls out its new, high-tech smart watches.
The devices are tethered wirelessly to a wearers' Android or iPhone. With hands truly free, wearers can read texts, see who is calling them, scan Twitter or Facebook feeds and yes, check the time, while digging in their garden, barbequing a steak or — as Migicovsky was doing when he conceived of the idea — riding a bike when his phone began to ring.
Pebble began shipping in January. It not the first to make a play for the watch market. But the firm is the most popular in the smart watch sector today, bubbling up amid rampant rumors that Apple has its own iWatch in the works.