New Delhi: In a study to measure the social and economic impact of cloud usage among 275 small and medium sized companies (SMBs) across 11 Indian cities, Microsoft and the Thought Arbitrage Research Institute (TARI) found that SMBs improved their chances of better market access and profitability by three times with high use of cloud technologies.
The study captures data showing significant increase in market reach, improvement in employee productivity, and operational processes, and an improvement in work-life balance as a direct correlation of increased cloud usage.
CEOs in SMBs said, the use of cloud technologies helped their companies with the flexibility of technology usage and by extension in carrying out business operations.
They also said that cloud technologies helped them better control over business and people processes.
The study has, through a regression-based approach, established an empirical relationship predicting probability of impact on socio-economic indicators in relation to change in the level of cloud adoption.
Overall, the study suggests that there is a greater than 75 percent possibility that an SMB adopting cloud will see improvement in different metrics within a period of two years of being on the cloud.
"The CEOs of these companies have seen the positive value and high impact of cloud technologies in transforming their businesses. The findings of this study reiterate the power of digital transformation. At Microsoft we are deeply committed to empower every organisation and every individual to achieve more. We are partnering organizations in their unique transformation journeys, with each one contributing to an ecosystem of innovation led growth," said president, Microsoft India, Anant Maheshwari.
Further, reduction in operating expenses and improvement in cash flow is seen to be a significant benefit of cloud adoption.
SMBs can have improved cash flows of up to 308 percent due to the dexterity and flexibility enabled by cloud usage.
96 percent of SMBs find a positive impact on their operating expenses within two years of cloud use, which remains stable with time.
Security, business continuity and risk management are other areas of importance.
Further, 86 percent of SMBs believe that cloud is a secure platform and that they experienced less risk of loss of confidential information.
"Online productivity and collaboration tools are a very good solution for SMBs. They allow us to focus on business and not waste funds on acquiring or upgrading IT assets; we can divert the funds to core business activities. Also, upkeep and maintenance of an on-premise solution requires more funds on manpower and other overheads. Security has to be beefed up literally every day to safeguard our information if we use our own datacenters. All of this is not a problem anymore as our mails and files are saved on the Cloud," said Director, MontBleu Technologies, Selva Ramanujan.
A very key aspect is the personal development that is experienced by the SMB owner. With greater work-life flexibility, SMBs showed a movement towards personal development as well.
While there was no conclusive evidence of upwards social mobility, there was a definitive heightened focus on employee development.
Around 94 percent of SMBs had an increase in number of skilled employees, with less investment, within two years of high cloud usage. They were also willing to invest more in their upskilling and overall development, which in turn also led to higher retention.
"Data availability is ensured with service level agreements and we have access to the same IT infrastructure and suite of services that large companies have, which allows us to compete better. Bioline is looking forward to a huge growth enabled by the Cloud," founder and CEO, Bioline Laboratory, Dr. Senthilkumar U concluded.