Motorola has touted the newly-launched Moto E as the feature phone killer.
Charlie Tritschler, senior vice-president of products at Motorola, told London's Guardian newspaper: "We are on a mission to end the feature phone. We believe at this point there is enough capability in what we can create in terms of smartphone level that it’s time to say goodbye to feature phones."
Slightly smaller than the best-selling Moto G and with a 4.3-inch, 960 x 540 display, 256 pixels per inch display, the Moto E still has many things going for it, including the latest version of Android (4.4 KitKat), Corning Gorilla Glass 3 protection, MicroSD support up to 32 GB and finally the price, a jaw-dropping Rs 6999.
So how good is it?
Chris Hall reviewing it on Pocket-Lint said, "First impressions of the Motorola Moto E are good: it feels like a solid device and that's important, because it avoids the normally plasticky finish that often plagues devices at this price point. It looks like a bargain and we can't wait to put it through its paces in a full review."
Alex Dobie, the Managing editor of Android Central, wrote that, "Motorola continues to deliver solid performance from relatively humble hardware. Whereas many entry-level Android phones still struggle with day-to-day performance, the Moto E isn't noticeably any slower than the Moto G."
The editors at tech site CNET though weren't exactly jumping around in excitement.
Their verdict: "It's unquestionably an affordable bit of kit. But, while the Moto G has the slick design and fetching screen to disguise its budget price, the Moto E does - unfortunately - feel a little more basic in these respects. Unless you're desperately trying to save every penny you can, the Moto G will probably be a better long-term bet."
All you wanted to know about the Moto E
The launch video: