Sony eyes 30 percent of total business from smartphones

Sony eyes 30 percent of total business from smartphones

Last Updated: Tue, Mar 12, 2013 10:30 hrs

Kolkata, March 12 (IANS) Japanese consumer electronics-maker Sony is eyeing 30 percent of its total business in India from the smartphone segment in the financial year 2013-14, a top company executive said Tuesday.

The firm is planning to bank on its newly-launched premium smartphone 'Xperia Z' and rapidly growing market in this category.

"Smartphone as a category is almost doubling every year in India. We are seeing the trend for at least next three to four years," Sony India Pvt Ltd's head, sales and marketing - mobile division, Sachin Thapar told reporters here.

"If category expands and we will have good products of course, our business will be expanding. We are targeting 30 percent of our total business from the mobile phones," he said.

The electronic giant currently has 11 models, starting from Rs.8,500 and going up to Rs.39,000, in its smartphone portfolio. It, however, does not have any feature phone in its product kitty.

The firm has set a target to triple sales in mobile business in the country to Rs.35,000 crore in fiscal year 2013-14 in India.

The company is going to promote the new Xperia Z in a big way, investing around Rs.300 crore in marketing and promotions in this year.

Nationally the consumer electronics major has 3,000 distributors in total and it is going expand to 8000 by 2013-14.

"From tier II cities we are getting very good response. Contribution of these cities to our total sales is almost 40 percent already," Thapar added.

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