From USP to biggest drawback
After its internationally lauded launch in 2009, the Tata Nano has seen its hype fall flat on the face. Ever since, Tata Motors has been desperately trying to evolve the world's cheapest car into a city vehicle that lives down the image of a "Rs 1 lakh car".
The original price tag was conceived to be its USP, but gave the Nano the crippling attribute of a substandard machine. Spontaneous combustion and other problems did not help its cause either. Tata Motors went back to the planning room, and the news that emanates from the factories is the Twist, a new Nano avatar that looks fresh.
But do the changes justify a new price tag of over Rs 2 lakh?
Text: Business Standard
Images Courtesy: Tata Motors