Tata's Rs 1 lakh car to be called 'Jeh'?

New Delhi: Barely hours ahead of the launch of Tata's much awaited Rs 1-lakh 'People's car', speculations are rife about its name with the latest buzzword around 'Jeh' or even 'Atom'.

'Jeh' has been taken from Jehangir Ratanji Dadabhoy Tata's first three letters. In Persian, it means 'Conqueror of the world'.

The car, which will be launched on Thursday, is already taking the market with a storm, as the company is assuring to meet the safety and emission standards while pricing it just twice as the price of a bike and half the price of Maruti 800.

India's small car market accounts for over two-thirds of domestic sales in the country of 1.1 billion people.

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The sales for small cars is expected to double by 2010 about two million units as the country is going through a surge in income and people looking to move up from motorcycles to cars.

Tata Motors is the country's largest manufacturer of commercial vehicles and the second largest in passenger vehicles.

In fiscal 2007, the company sold a total of 589,428 vehicles.