Tata Consultancy Services (TCS), India's largest information technology (IT) services provider, has been ranked fourth on Brand Finance's list of most valuable IT services brands. IBM, HP and Accenture accounted for the top three ranks.
This is the second straight year TCS was ranked among the top four IT services brands. During this period, the company increased its brand valuation by $1 billion to $5 billion.
"The company's strong performance across brand-related activities such as client engagement, community development, sponsorships and employee satisfaction has earned TCS a place in the elite club of only three AA+ rated IT services brands." said David Haigh, founder of chief executive of Brand Finance, which assesses the dollar value of the reputation, image and intellectual property of the world's leading companies.
"An example combining all these factors is the TCS Amsterdam Marathon, where TCS engaged over 1,200 clients and employees and the event raised Euro 115,000 for the fight against cancer. This translated into 145,000 people becoming aware of TCS---the equivalent of almost 20 per cent of the population in Amsterdam," he added.
TCS was the single largest contributor to the overall Tata brand, ranked the world's 39th most valuable brand, with a combined brand valuation of $18,169 million, the report said.
"The rapid evolution and recognition of our brand at a global level is a testament to the passion and dedication of our more-than-260,000 employees, who, as brand ambassadors, continue to ensure an industry-leading client experience that keeps strengthening our reputation and brand in the global market," said TCS Chief Executive Officer and Managing Director N Chandrasekaran.
While Bangalore-based Infosys
slipped from the fifth position last year to ninth this year, with a brand value at $2.2 billion, Cognizant rose from the ninth to the eighth position.
| Name || Brand Value ($ million) || Market Cap ($ million) |
| IBM || 37,721 || 231,914 |
| HP || 16, 113 || 46,014 |
| Accenture || 9,056 || 46,694 |
| TCS || 5,247 || 45,989 |
| Capgemini || 2,757 || 6,343 |
| &Source: Brand Finance || || |