There has been a recent surge in very satisfied customers at Food World supermarkets in Bangalore who praise the staff for being efficient and professional and for the fact that long queues are non-existent.
Food World has not cracked a new retail management code.
Rather, this is an innovation in governance: these customers are people with ration cards who have been able to buy inexpensive rice, wheat and sugar at the stores, thanks to a new Karnataka government initiative.
They cannot help counting their blessings, because they are accustomed to government-run ration stores.
This Indian Express report came just a few days after news last week that Aadhaar is likely to be transferred to the home ministry to ensure that those with Aadhaar cards are bona fide citizens.
This is a backward step, a reversion to the mindless turf battles of the Congress-led government where P Chidambaram's home ministry questioned the need for Aadhaar using similarly warped logic.
Text: Rahul Jacob, Business Standard
Image: Nandan Nilekani, co-founder of Infosys and former chairman of the Unique Identification Authority of India (UIDAI)
Image courtesy: PTI