To mark the International Women's Day, Mahindra Satyam in association with Operation Blessing India (OBI), a non-profit organisation, has launched an initiative 'The GIFT (Girl is family's treasure) with an objective to raise consciousness of the society towards girl child.
The GIFT campaign, which is part of its corporate social responsibility, is an initiative to make society aware of the status of the girl child, realise the need to save her and ensure that the girls will be given opportunities that are rightfully theirs.
Under the campaign, it has distributed 100 gifts to 100 mothers who have delivered girl child on March 8 across three government maternity hospitals in Hyderabad. Mahindra Satyam has also developed a mobile application called 'Fightback' to help women who find themselves in panic situation. Using the 'Fightback' application, women can send SMS and email to five pre-configured numbers.