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'The show is about entertainment'

Source : BUSINESS_STANDARD
Last Updated: Thu, Oct 25, 2012 20:40 hrs

V C Unnikrishnan, chief financial officer of Sun TV, said that the acquisition of the Hyderabad franchise of the Indian Premier League (IPL) will be funded through internal accruals. Last year, Sun TV's profit after tax was around Rs 700 crore.

The Hyderabad IPL team will be under the listed entity, Sun Television Network.

“We are into the business of media and entertainment. Cricket is possibly the largest entertainment in the country, in terms of sports. The BCCI has issued a tender for 12 cities; two of them were in the south — Kochi and Hyderabad. So we made a bid for the Hyderabad team,” said Unnikrishnan.

In Andhra Pradesh, Sun TV already has a strong presence with its Gemini TV.

“This will possibly add on a little more brand image, but we may not be looking at getting into any Hindi space. Definitely, IPL is a bigger franchise compared to a radio station. But we already have a presence in radio and the Sun Group is known through the radio stations there. Definitely, this will add much more visibility and focus,” said Unnikrishnan.

He added that IPL is a value creation at the end of the day. Talking about the company’s ability to run a cricket team, Unnikrishnan pointed to the fact that the company has a variety of businesses in which it has excelled.

“We have ensured that our toplines definitely grow and we also add to the bottomline. Value addition for shareholders has been kept foremost. If you look at our numbers, despite last year being a little bad, our numbers are still strong amongst the other players. We have a very high payout ratio in terms of divident ratio. This will slowly augment the outcome comes in a long run,” said Unnikrishnan.

Apart from around 30 television channels, Sun TV has radio stations such as Red FM and Suryan FM. The group today has 46 radio stations across the country, of which 18 stations are in south India. The company has presence in north India through the Red FM brand.

Kalanithi Maran is the owner of $2.8-billion Sun Group, which won the Hyderabad franchise of the IPL. The 48-year-old Maran is the son of former Union commerce minister Murasoli Maran and elder brother of former Union textiles minister Dayanidhi Maran.

According to Forbes.com, Kalanithi is currently 24th in the list of richest Indians - a list that includes big names such as Ambani brothers Mukesh and Anil, steel baron Lakshmi Mittal, Azeem Premji, Adi Godrej, Kumar Mangalam Birla, Rahul Bajaj, to name a few.

An MBA from the University of Scranton (Pennsylvania), the media tycon from Chennai has diverse business interest from owning TV channels, Tamil newspapers, DTH business, movie business and also in aviation through SpiceJet airlines.

The company was established on April 14, 1993 with $86,000.




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