This morning, a colleague said now that the Aam Aadmi Party (AAP) has "arrived" on the Indian political scene, the party should jettison the jhadu symbol - and its supporters the trademark white topi - because it is... well... too cattle class.
I disagreed just for sport but it got me thinking how, without getting too out-of-the-box, Arvind Kejriwal's team hit on a symbol - and a formula - that could forever change the way politicians are branded and get elected in this country.
And it was no rocket science.
It was plain insight and some clear thinking that moved the needle just far enough to ensure that spectacular debut.
The AAP may not be at the top of the polls currently, but it is light years ahead of its opponents in the way it has collected, analysed and used massive amounts of data to identify, connect with and mobilise potential voters for the just-concluded Delhi elections.
Having followed the election campaign closely, I have come to believe that there are important lessons to be drawn for success in leadership branding and getting people to vote for your brand - both on a political and business level.
Text: Alokananda Chakraborty, Business Standard
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