Ticketmaster will now allow fans to transfer tickets to friends or family digitally at no extra charge.
That could save the hassle of exiting an arena to meet up with members of your party when they show up late. The technology works with paper tickets and those printed at home, too.
Ticketmaster said Tuesday that ticket buyers must sign into their accounts on the Web at Ticketmaster.com and email the tickets to recipients. A barcode on the original ticket is cancelled and a new one is issued.
The recipient will have to sign into their "My Ticketmaster" account or create an account if they don't have one.
The company says it will incorporate the technology into its mobile app this spring ahead of the summer concert season.