Twitter launches 'BeAVoter' campaign for US mid-term polls

Last Updated: Tue, Sep 25, 2018 11:23 hrs
Twitter (Image Courtesy: AP photo)

San Francisco: Ahead of the US mid-term polls in November, Twitter has launched #BeAVoter campaign that will be featured in top US trends and in a prompt in users' timelines on its platform.

Through the campaign, Twitter would connect users to TurboVote -- a non-profit organisation that could help them register to vote, sign up for election reminders and apply for absentee ballots.

"The #BeAVoter effort will be featured in Twitter's top US trends and in a prompt in users' timelines," Bridget Coyn, Senior Public Policy Manager at Twitter, said in a blog post on Monday.

People on Twitter in the US will see a prompt in their home timeline with information on how to register to vote.

"#BeAVoter as the top US trend promoted by @TwitterGov will create even more access to voter registration information, including election reminders and an absentee ballot FAQ," added Coyn.

There is also a new emoji connected to #BeAVoter.

Facebook has also expanded its US election reminders to include local elections last year.

Instagram also launched its voter registration campaign in partnership with TurboVote earlier in September.



More from Sify: