A celebrity sperm bank? Maybe not yet.
A British television network says it was duped by an actor pretending to be the chief of celebrity paternity service Fame Daddy.
ITV's "This Morning" program carried an interview Wednesday with a man identified as Dan Richards. He said his company would match women with famous and affluent sperm donors.
On Thursday the network said it had been misled.
Several newspapers also ran stories about Fame Daddy, whose slick website claims a roster of donors including an Olympic gold medalist and a Formula 1 driver.
But its promotional video posted on Twitter appears to be a spoof. "Are you unsuccessful in sport and business? Are you fat?" it asks. "Then I would advise you to please stop breeding."