Leading consumer electrical and
electronics major today launched new range of water heaters
for greater penetration in the Rs 1000 crore organised market.
"We have launched new series of water heaters - Pebble and
the first to use engineered polymer anti-corrosion technology
in India for 100 per cent rust resistance," company's VP
marketing Deepak Augustine said here.
"We have a national marketshare of 20 per cent in the Rs
800-1000 crore geyser market and we are hopeful to penetrate
deper with the new series," he added.
The West Bengal is a Rs 100 crore water heater market and
of which organised sector has a share of Rs 55 crore and
V-Guard has a marketshare of 16 per cent, GM east R K
The company said V-Guard is among the few companies which
has complete manufacturing facilities of water heaters.