Varun Beverages begins trial production at greenfield facility in Punjab

Last Updated: Fri, Mar 08, 2019 15:50 hrs
Varun Beverages (Image Courtesy: Varun Beverages)

Varun Beverages on Friday announced the inauguration of its Rs 550 crore greenfield facility here to produce fruit juices, dairy-based products, carbonated soft drinks, mineral water, sports drink and ice tea.

Spread across 40 acres, it is the first fully-backward integrated facility in the country to manufacture a range of products at a single location. It is poised to create more than 5,000 direct and indirect jobs.

"PepsiCo started its India journey from Punjab over 30 years ago. This latest investment is a reiteration of our commitment to our India business growth story," said company's President and CEO Ahmed ElSheikh.

"The new facility will act as a hub to address the growing demand for our beverage portfolio among consumers in the state and beyond,” he said.

Chairman of Varun Beverages Ravi Jaipuria said the facility is strategically located close to target markets which will reduce time to market and enable optimisation of freight and logistics costs, aiding margin expansion.

"The creation of another world-class production facility will be a huge boost for the local economy creating and securing jobs well into the future," he said.

Varun Beverages is one of the largest franchisee of PepsiCo in the world outside the United States.